The Importance of the Follow Up Letter
If it did, everyone would do it. Think about what it takes for that dry cleaner to open every day. How many people he needs to come in with their dry cleaning in order to make a profit. OK, dry cleaning doesn’t excite you. You want to open a retail store that caters to people that buy Hummels, knick knacs, bric-a-brac. Will you only handle certain types? What are the best sellers?
How many will you have to sell to make money for yourself, and to also keep that shop open, or will you sell them by mail order only from your home?
